Byline: anita jain Nielsen is a name synonymous with television ratings-and its sister company Nielsen/Net Ratings is planning forward wielding similar power in the Web ratings business.

Byline: anita jain

Nielsen is a name synonymous with television ratings-and its sister company Nielsen/Net Ratings is planning forward wielding similar power in the Web ratings business.

Larger than its major competitor and armed with Nielsen's well-regarded name and established methodology, Manhattan-based gin Ratings is poised to command the field of Internet audience research. It already measures monthly traffic for Web sites in dozens of categories, ranging from dating to piece of work postings to magazines.

"Businesses ne tools like ours to understand emerging directions such as search or to what extent broadband growth dramatically changed the Internet,'' says